Haku
Viitteet 1-3 / 3
Strategic Brand Management in Global Technique Trading. A plan to identify and build sources to brand value in a B2B context
(2020)
This thesis is a product-based thesis. The aim of this thesis focuses in creating a strategic
brand management plan in the B2B sector for commissioner company - company X.
Competition is a fact in business life. The high ...
Raising capital for Finnish IT SMEs through IPOs
(Haaga-Helia ammattikorkeakoulu, 2015)
This is a research-based thesis that aims to point out the possibilities for Finnish IT SMEs to generate capital through an initial public offering, i.e. IPO. Information technology companies usually need a significant ...
Designing guidelines to monitor and measure the impacts of ethical banks’ operations
(Haaga-Helia ammattikorkeakoulu, 2016)
During recent years, ethical banks established themselves as alternatives to commercial banking. While many major banks struggle since the 2008 financial crisis, many ethical banks count one record year after the other. ...