Haku

The objective of the thesis is to gather marketing ideas to support marketing strategies of businesses in a foreign business environment. The introduction part explains the background of opportunities and challenges ...

Podcasts are a well known form of content and entertainment at this point, but their use as a marketing tool is still largely undocumented, even though relatively popular. The main objective of this thesis is to highlight ...

In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ...

The competitive landscape of the restaurant industry, characterized by narrow profit margins, necessitates a well-defined marketing strategy and, consequently, plan. Particularly in the aftermath of the COVID-19 pandemic, ...

This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ...

The purpose of this study is to delve into the important issues in the field of airline customer relationship management (CRM) in order to propose effective management strategies and service optimization. The airline ...

The aim of this product-based thesis is to propose a social media marketing channel strategy for the commissioning company Hemlux.com, which is an online store that sells kitchen and home décor products. The company has ...

This thesis explores the impact of immigration on the visual language used in marketing media in Finland, focusing on how different demographic groups perceive and interpret visual elements in advertisements. The study ...

This bachelor’s thesis explores the dynamic field of digital marketing, paying particular attention to the factors that contribute to a product or service's viral success on social media. Without creating a forecasting ...

This project-based bachelor’s thesis discusses Business-to-business digital advertising for the case company. The primary objective of the study was to make a Business-to-business digital marketing plan for Kelosound Oy, ...