Haku

This thesis investigates the impact and use of artificial intelligence (AI) in contemporary marketing, with a particular emphasis on understanding the prospects, problems, and consequences of AI integration into marketing ...

In the constantly evolving digital landscape, efficient email marketing serves as a fundamental element for engaging customers and achieving brand visibility. This paper delves into a detailed examination of Nordcloud's ...

This bachelor’s thesis examines the psychological effects of consumerism in society with high-fashion clothing brands as a factor. The purpose of the study was to examine the impact of marketing on the values, attitudes, ...

This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ...

This thesis presents a reflective diary chronicling the author's professional activities and developments at the Business Development Institute (BDI), aimed at enhancing operational efficiency and client engagement through ...

Short-form videos are increasingly popular among social media users for consuming and sharing information online. These videos often include product-related information, which can influence purchasing decisions. Recognizing ...

In recent years, social media marketing has become the new norm for branding, and TikTok has become one of the most popular ones to be on. Since its launch, TikTok has become a place where millions of people are either ...

Kasvava kysyntä kätevälle ja helposti saatavalle tiedolle on kiihdyttänyt sähköisen oppimisen ja tiedon myynnin kasvua. Digitaalimarkkinointitoimistoilla on osaamista ja tietoa, joten tämän alan kasvu tarjoaa heille ...

The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ...

In the global landscape of industrial and commercial flooring solutions, epoxy flooring has emerged as a versatile and durable option, gaining widespread recognition for its exceptional properties. The primary aim of ...