Haku

This research-based thesis will explore what kind of impact generative artificial intelligence (AI) tools have on online content creators and freelancers. Since the subject of generative AI is very topical, author recognised ...

Marketing and organizational communications are nowadays happening mostly on social media. Because of the enormous amount of information found online and the brief amount of time in which the content creator has to impress ...

The thesis delves into the transformative impact of globalization on small businesses, particularly in the realm of social media utilization for growth and promotion. In this world of technological advance, social media ...

Accommodation businesses all over the world aim to attract and retain customers, but it becomes harder and harder due to the competitive nature of the hospitality industry. The fluctuating number of tourists and higher ...

The purpose of this thesis was to find out how the sales strategies of the case company could be optimized to ensure customer acquisition and company profitability in the upcoming years. The objectives were to define the ...

This thesis examines the impact of social media marketing on fostering consumer loyalty in Helsinki's fast-casual and fast-food industries in light of the growing significance of digital marketing. The research focuses on ...

This study investigated the development and implementation of a digital marketing strategy for Filmlike, a small business-to-business (B2B) video production company. The objective was to address the challenges faced by ...

The global transformation of business practices, driven by the rise in digital technology and marketing, has made banking services ubiquitous through digital marketing channels. The objective of the research was to find ...

This thesis aims to investigate the phenomenon of over-tourism, examining the city of Athens and conducting a qualitative study to determine the relationship of social media to the phenomenon of over-tourism. Social ...

Opinnäytetyön tavoitteena on luoda toimeksiantajalleni, Radisson Blu Plaza – hotellille sosiaalisen median markkinointistrategia. Sosiaalisen median alusta, Instagram toimii opinnäytetyön keskiössä. Tutkin Radisson Blu ...