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Unlocking the power of AI in HR: how Artificial Intelligence can elevate the HR strategy in knowledge-based organizations
(2022)
Artificial Intelligence technologies are increasingly having an impact on organizations as well as individuals. AI technologies can support streamlining business processes and support employees move away from manual work ...
AI and Emojis in chatbot feedback
(2022)
We meet more and more Chatbots and other Artificial Intelligence agents in our everyday life because of their achievements and proven efficiency. Therefore, this research studies the application of AI-based chatbots with ...
Creating a strategy for AI integration in content marketing
(2023)
This bachelor's thesis explores the diverse potential of artificial intelligence (AI) in the field of content marketing while addressing the associated risks. The objective of this research is to improve the knowledge of ...
How Artificial Intelligence (AI) Can be Utilized for the Competitive Advantage of an International Luxury Hotel?
(2023)
We live in a world where technology drives business in all industries. It is safe to say that almost every industry uses technology in some shape or form. The hospitality industry is no exception. Artificial Intelligence ...
Employee Experience and Organisational Readiness in a Change Process Towards AI-powered Customer-Oriented Marketing, Case: Company X
(2023)
Digitalisation, diverse customer base and the growing expectations of customers make marketing challenging today. Without AI-powered marketing automation, it is impossible to meet diverse and constantly changing customer ...
Implementation of AI in User Experience
(2023)
This report offers a comprehensive analysis of the theoretical and practical implications of implementing artificial intelligence (AI) in user experience (UX) design. The integration of AI in UX design is an emerging field ...
The performance of marketing automation in Finland
(2023)
This Bachelor’s thesis discusses the application of marketing automation in Finland, compared with the theory in general. The main objective of the study was to analyze how marketing automation has performed in Finland and ...
Implementing a Low-Code AI-Based Chatbot on Azure combined with Boomi Integration
(2022)
The research discusses the background, importance and different types of a chatbot. It also covers a low-code chatbot implementation's theoretical and empirical parts. Low-code platforms are becoming increasingly popular ...
Evaluation of chatbots used in healthcare
(2022)
Ubiquitous high-quality healthcare is one of the main goals of humanity. Delivery of adequate healthcare can be obstructed by many hurdles, some of which could be overcome by applying advances in technology. Artificial ...
Moral and ethical side of using of AI in modern life
(2022)
This thesis explores AI development topic in terms of its regulations by different countries and people’s opinions on it. During work not only scientific questions were raised, but even philosophical ones.
The work begins ...









