Haku

This thesis covers inbound marketing strategy developed to raise brand awareness about the German smart solution platform on the Finnish market. This thesis accommodates information about inbound marketing, social media ...

The aim of this thesis is to develop a digital marketing plan for the case company in B2C context. The objective of the thesis is to find out what digital platforms/ tools work best for the case company to generate more ...

The objective of this project-based thesis was to produce a guidebook for the case company to understand the Chinese market better and eventually build a company presence in China. The guide offers information that is ...

This thesis was commissioned by Hard Rock Cafe Helsinki. The idea of the thesis was a personal interest as well as a plan with the live music coordinator of Hard Rock Cafe Hel- sinki to create an event that was something ...

Effective content marketing is based on background research and data that provide insight into the interests of the target audience and the type of content that attracts them. A personalized marketing message can engage a ...

This Bachelor’s thesis study examines the way companies use and create personalized marketing content. The primary goal of the study was to determine the different uses of personalized marketing content, as well as the ...

This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ...

Nowadays, companies are constantly struggling to gain and retain customer's attention due to the boisterous and information-packed environment we inhabit. B2B companies with long and complex sales processes often face many ...

This Bachelor’s thesis examines the relevant marketing methods required for the successful marketing of a transport method in the Finnish market and the European market. The primary goal of the study was to offer ...

The aim of this product-based thesis is to discover how to create a 2-part travel-themed podcast series. The objectives are exploring theory related to podcasting, experience economy, storytelling and how podcasting affects ...