Haku

Today’s business environment is continually being shaped by the global competitive landscape that has resulted into an aggressive approach by managers to reduce costs and lead-time while satisfying the needs of the customers ...

The purpose of this thesis was to develop a successful rebranding strategy for the entertainment centre “House of Fears” in order to improve the company’s image and attract new customers. To achieve this goal, the theory ...

This thesis was commissioned by the shopkeeper of service station Neste K Linnatuuli. Linnatuuli’s service concept was renewed in spring 2017. The renewal included several changes in Linnatuuli’s services, premises and ...