"Avila, Rocco" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

    • FOOTBALL BRAND IMAGE AT THE EURO 2012 

      Avila, Rocco; Jokiranta, Konsta (Jyväskylän ammattikorkeakoulu, 2013)
      This study examined international football fans’ images of football and their value structures. In addition, the thesis shows how international football fans’ value structures and their images of football encounter. This ...