"Belgrand, Hugo" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The Potential of Sustainability in the Fast-Fashion Industry : studying the Sustainability Impact on Brand Loyalty in the Fast-Fashion Industry as Perceived by Generation Z
Belgrand, Hugo (2023)This research paper is about studying the impact of sustainability of Fast-Fashion brands on generation Z brand loyalty. Indeed, it is a topic that seems relevant to me as sustainability is one of the main is-sues today. ...
