"Benichou, Jade" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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What is the impact of influencers on the purchase intention of the luxury fashion brands by French generation Z?
Benichou, Jade; Maindron, Jade (2024)Luxury market which accommodation tradition once as a synonym of exclusivity has also become a playground for social media where innovative marketing strategies are used. Free social media endeavors for example influencer ...
