"Bliadze, Iuliia" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The country-of-origin effect and its influence on consumes’ perception of product quality and purchasing intentions. Case: Luxury clothing brands among the Muscovites
Bliadze, Iuliia (Jyväskylän ammattikorkeakoulu, 2018)In the global world, the country of origin is at present a more important factor for the consumers than ever in history. Associations with a territory with a high proprietary image are a significant advantage for commercial ...
