"basketball" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Customer experience in 1st Division A basketball events in Central Finland
(2024)The purpose of the research was to analyze and compare the customer experience of three different basketball teams Kipinä Basket, Huima Basketball, and Jyväskylän Basketball Academy, during home game events in the Central ... -
Fan Engagement and Motivating Factors to Attend Live Basketball Games Among Generation Y and Z Consumers : Case Kouvolan Kouvot ry
(2021)Kouvolan Kouvot has been one of the most successful basketball organization in Finnish basketball for a long time, and the organization has gained a strong fanbase over the years. In its’ own area in the city of Kouvola, ... -
The Potential of Social Media on the NBA
(2023)The extensive use of social media provides opportunities to deal with fans for sports organizations, which may improve the team's sense of identity. This study aims to contribute the latest research by checking the platforms ...


