"behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Generation Z as a reason for optimization of higher education systems
(2020)The generation Z is the newest due to the dates it based on. It appeared on 2000’s and people in this generation were raised with upcoming worldwide trends of electronic and online devices. The generation Z is massively ... -
Impact of Social Media Fashion Influenc-er’s Characteristics on Purchasing Behav-iour and Intention of Millennials and Generation Z
(2024)This study investigates the impact of social media fashion influencer characteristics on the purchasing behaviour and intention of Millennials and Generation Z. It aims to understand the influence of traits such as ... -
The business potential of nudge marketing: investigating the impact of nudge marketing on people behavior from french practitioners’ point-of-view
(2023)Nudge marketing is a process that is used to incite behavioral change, which is frequently used on health, environment, or ecology purposes. It is based on different schools of thought attached to different areas of activity. ...


