"brand management" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-1 / 1
-
Brand personality and its impacts on consumers' purchase intentions
(2019)With the influence of globalization and technological development, the use of mass marketing has gradually lost its impacts on target audiences (Barwise & Farley 2005, 70). Nowadays, it is advisable to approach potential ...
