"business-to-business marketing" - Selaus asiasanan mukaan Opinnäytetyöt
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Determination of a B2B marketing strategy: marketing mix
(2023)The research focused on exploring of the Belgian agricultural market where market segmentation, segment evaluation and targeting, as competitive landscape positioning will be conducted to provide a solid base for further ... -
Triple Bottom Line framework as a competitive edge in international B2B environment
(2023)This thesis aimed to explore the pain points of ethical decision-making in B2B procurement. The objective of the study was to explore how compliance with the TBL framework supports the company's competitiveness and identify ...

