"digital marketing" - Selaus asiasanan mukaan Opinnäytetyöt
Viitteet 1-10 / 10
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Challenges and opportunities of South-Eastern Finland University of Applied Sciences education export to Ukraine
(2021)The purpose of the study was to determine the most suitable digital marketing tools in order for South-Eastern Finland University of Applied Sciences to expand the market for the degree programs onto the Ukrainian market. ... -
Content marketing on social media : for Coin98 Wallet
(2021)The objective of this thesis was to create development proposals for the commissioning company regarding their current content on social media platforms by defining three main factors: the target audience, the suitable ... -
Corporate wellness programs utilizing internal digital marketing communications
(2022)A common problem with occupational wellness programs is that participating employees are already active and healthy. The programs do not reach the target groups needing it the most, reducing the effectiveness of the programs. ... -
DEVELOPMENT OF SOCIAL MEDIA MARKETING PROPOSAL FOR ROKAS OY
(2022)The thesis aimed to contribute to the commissioning company operations by developing a content marketing proposal for identifying of customers’ profiles and content in social media attracting them. In addition, the ... -
DIGITAL MARKETING STRATEGY DEVELOPMENT FOR SUMASHOP
(2023)The rise of e-commerce has transformed the way consumers shop, forcing companies to adapt their marketing strategies to remain competitive. Sumashop, an online store owned by Suomen Pelikauppa Oy, has identified attracting ... -
Impact of artificial intelligence on employees in digital marketing
(2024)The trend of using and learning about AI (artificial intelligence) has become the focus of the digital marketing industry. After the widespread use of Chat GPT, new AI-powered tools have emerged, and new AI features were ... -
Improving Consumer-based Brand Equity in Digital Environment. Case: TOMATO Education
(2019)Consumer-based brand equity (CBBE) is a concept approaching brand building process from the perspective of the consumers. The concept delimits the route marketers need to take to build up brand equity. As digitalisation ... -
Leveraging Facebook and Instagram to increase brand awareness: Case Ship Festival
(2021)This thesis aimed to investigate theory, strategies, and methods connected to event marketing and social media, mainly focusing on Facebook and Instagram. The goal was to perform a thorough examination on how the platforms ... -
Live video in content and social media marketing. Case: *ship Startup Festival
(2020)The popularity of live video usage has increased recently. This type of content enables community formation, engagement, social interaction, authenticity, transparency and a source of entertainment. Social media platforms ... -
The impact of digital marketing on SME profitability and Performance: an assessment of the post-COVID crisis
(2023)The objective of the study was to examine the impact of digital marketing on SMEs' business profitability and performance during the post-COVID era. It observed a business that existed and functioned before, during, and ...









