"identity (mental objects)" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ...
