Haku
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A Study of Consumer Buying Behaviour and Consumers' Attitude on Sustainable Production and Consumption in the Food and Beverage Sector
(2019)
Global consumption patterns are unsustainable. It becomes obvious that efficiency gains and technological advances are not sufficient enough to sustain global consumption. Therefore, consumers have to focus on sustainable ...
Effect of Eco-friendliness on Purchase Decision of Cosmetic Products
(2020)
Climate change is a significant threat to our planet and consumers are ready to take action to decrease the
effect of it. Many consumers have chosen to change their consuming habits to a more sustainable direction.
This ...
How Megatrends Affect the Buyer Behavior of Young Adults in Northern Finland
(2021)
This study investigated how megatrends affected the buyer behavior of young adults aged 18-29 in Northern Finland. The aim was to form a comprehensive customer profile section that would have acted as a conclusion, where ...
Women´s Consumer Behavior and Motivation to Purchase an Electric Car
(2021)
Tässä opinnäytetyössä tutkitaan naisten kuluttajakäyttäytymistä ja motivaatiota ostaa sähköauto. Kvalitatiivisella tutkimuksen avulla etsittiin vastauksia siihen, mitä naiset tarvitsevat ja haluavat sähköautolta ja millaisia ...
F-Commerce: An Empirical Study to Assess the Cost-Effectiveness of Agro-Based SME Business and Consumer Satisfaction in Bangladesh
(2023)
This study aimed to determine if F-commerce is cost-effective for agro-based SME companies in Bangladesh and how it affects customer satisfaction. Through thematic analysis of interviews with agro-based SME business owners ...
Post-Pandemic Customer Experience Trends in Bangladesh's Retail E-commerce Industry
(2023)
This thesis determines to investigate and analyse the post-Covid 19 pandemic customer experience trends in the e-commerce sector of Bangladesh. The objective of this study is to comprehend the alterations in customer conduct ...
The Influence of Esports Stakeholders on Consumer Purchase Behavior
(2023)
Esports branded peripherals made an appearance ever since technology brands such as Logitech and HyperX entered the esports scene. With a shift in the marketing space towards sponsored and affiliate marketing, this research ...
Impact of Consumer Behavior towards Bakery Products
(2023)
Abstract
Author(s): Hiral Patel (GBMY22K)
Title of the Publication: Impact of Consumer Behavior Towards Bakery Products
Degree Title: Master’s in Global Business Management (Full-Time)
Keywords: Consumer Behavior, ...
The critical hotel attraction factors of lower middle-class families. A case study
(2023)
The well-known hotel chain Hotel Suba elite has been meeting the needs of a variety of clientele with diverse socioeconomic statuses. The hotel aims to attract lower middle-class families as customers, though broaden their ...
Gender Marketing in the Automotive Industry - Differences in the Design of gender-specific Communication using the Example of Volkswagen AG
(2023)
Gender roles of women and men have undergone a serious transformation in recent years. This has been triggered by social changes within the population. Accordingly, women are more multi-faceted and multi-optional in terms ...









