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The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)
The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ...
The Influence of Esports Stakeholders on Consumer Purchase Behavior
(2023)
Esports branded peripherals made an appearance ever since technology brands such as Logitech and HyperX entered the esports scene. With a shift in the marketing space towards sponsored and affiliate marketing, this research ...
Impact of Consumer Behavior towards Bakery Products
(2023)
Abstract
Author(s): Hiral Patel (GBMY22K)
Title of the Publication: Impact of Consumer Behavior Towards Bakery Products
Degree Title: Master’s in Global Business Management (Full-Time)
Keywords: Consumer Behavior, ...
Development of an Effective Marketing Strategy for a Language Institute: understanding customer requirements and behavior.
(2024)
In Sri Lanka, proficiency in English is crucial for achieving success in academic, professional and social aspects. As the school educational system is still finding its way to fulfil this requirement, the commissioning ...
Esports Partnerships from a Consumer's Perspective - Case Pelaajatcom Esports Oy
(2024)
This thesis examines consumer perceptions of Pelaajatcom’s sponsors and advertisements shown in the company’s livestreams. It delves into how Pelaajatcom's audience perceives advertisements, and the impact of sponsor ...




