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How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)
The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images.
This research provides insights ...
Social Media Content Marketing for Millennials, Generation Z, and the Esports Target Market
(2022)
The different generations have been defined by many academic articles. This phenomenon plays nowa-days an important role in marketing strategies. These marketing strategies could be implemented in social media, which ...
Content Creation in the Tourism Industry:Exploring Recommendations for Influencers
(2023)
Content creation in the tourism industry is thriving in promoting a destination. Social media platforms are now accessible to most individuals in industrialized countries as the digital world advances. The industry has ...
Content Marketing Strategy for a Digital Marketing Company X
(2022)
The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ...



