Haku
Viitteet 11-12 / 12
Title: Increasing sales through Effective customer relationship – A case study of Om Sai Shoes.
(2024)
This study investigates increasing sales through effective customer relationship strategies with a focus on Om Sai Shoes, a small to medium-sized retail business. Through an analysis of customer behaviour, de-mographics, ...
Optimising Big Friday Event: Motive and Journey Mapping Based Insights
(2024)
This thesis explored attendee motivations at the Big Friday event, employing the Customer Journey Mapping (CJM) approach and personas to propose improvement ideas to the client, Kainuun Yrittäjät. The event aims to promote ...

