"brands" - Selaus asiasanan mukaan Opinnäytetyöt
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BRAND COLLABORATION BETWEEN ARTISTS AND COMPANIES
(2021)This thesis aimed to investigate the cornerstones of effective brand cooperation, what factors influence the acceptance or rejection of collaboration, and does international cooperation have any unique features. The research ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ... -
Developing A Marketing Recruitment Strategy For International Business
(2021)Over the last 20 years, recruiting strategies have changed considerably due to the expansion of technology and the Internet. Human resources are also contemplated as the core competitive factor of businesses. This research ... -
Developing a Social Media Marketing Plan-Case Study: Table Treats UG
(2023)Table Treats is a newly founded event management and catering company in Uganda looking to revolutionize the way catering is done in Uganda. The company aims to grow through increasing brand awareness and gaining more ... -
Digital Branding for Vietnamese IT Companies to the US Market
(2024)Outsourcing remains a dominant trend globally, offering cost-effective benefits for companies. More than half of businesses in the US also take part in this trend, offshoring part of their business to overseas vendors in ... -
ENTRY PLAN FOR A VIETNAMESE DESIGNER FASHION BRAND TO THE FINNISH MARKET
(2021)This thesis serves as market research to assist a Vietnamese designer brand named Moi-Dien to expand its business to a new targeted market – Helsinki, Finland. Moi-Dien is a medium-high-end fashion brand that aims at ... -
The Benefits of Guerilla Marketing
(2021)The purpose of this thesis is to give an overview of the concept of guerilla marketing. Additionally, this thesis describes its application within the marketing mix and its instruments and informs about the benefits that ... -
The Influence of Emotional Marketing on Consumer's Brand Attitudes and Purchase Intentions : case study “Belong Anywhere” campaign by Airbnb
(2023)This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase intentions, focusing on the Airbnb’s campaign “Belong anywhere” as a case study. Using a mixed-methods research ...







