"customer relationship management" - Selaus asiasanan mukaan Opinnäytetyöt
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CRM System Optimization in Sales and Marketing
(2022)Customer relationship management (CRM) covers the area of relationships with customers, from continuous creation to upkeeping and developing relationships. (Bergström & Leppänen 2021, 418). In recent years B-to-B and B-to-C ... -
Enhancing Customer Relationship Management in Social Media with Social CRM: A Study on Effective Social CRM Strategies and Guidelines
(2024)The study explores integrating and implementing social media platforms in social customer relationship management strategies to improve customer relationships and engagement. The study aims to provide helpful insights into ... -
Personalization in email marketing. Case study: Debic at FrieslandCampina
(2019)The advance of digitalization has brought opportunities for companies to accomplish their digital marketing objectives, led by the development of marketing practices, including email marketing. Email marketing has been ...


