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MARKET ENTRY TO THE FINNISH ADVENTURE TRAVEL MARKET- CASE STUDY: RAFT-TOUR KARELIA
(Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu), 2018)
This thesis paper describes the entry strategy into the Finnish adventure travel market for the Raft-tour Karelia company, which wants to expand internationally.
The entry mode strategy will be built through the evaluation ...
