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FINNISH WHISKEY TO THE UNITED STATES: CASE COMPANY–TEERENPELI
(Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu), 2015)
Currently, the whiskey market in the United States is booming, seen in the increase in sales and the market share in the alcohol industry. Consumer behavior has changed towards premium special whiskeys from non-traditional ...
