Haku
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E-commerce in the Outbound Travel Sector of Russia
(2019)
Information technologies play a significant role in business. The Internet as a global information system provides an effective communication inside a business and the external environment. Technological progress plays ...
B2B CONTENT MARKETING. CASE: ARBONAUT
(2019)
Content marketing has an impact on every digital strategy through influencing conversion, building brand authority, encouraging trust and connection with target audience. In fact, it is a long-term strategy that makes a ...
Social Media as a Tool for Internationalization: Case Virkkukoukkunen
(2021)
Tämä opinnäytetyö on tehty Virkkukoukkusen, pienen lahjatavara- ja käsityöliikkeen toimeksiantamana. Yritys toimii tällä hetkellä vain paikallisesti, mutta on ilmaissut mielenkiintoa kansainvälistymistä kohden. Tämä ...
IT RISK MANAGEMENT DEVELOPMENT IN ORGANISATIONS
(2019)
The aim of this thesis is to consider organisational IT risks, information security, risk processes and the practises related to the risk assessment. The theoretical part handles IT risk assessment, information security ...
International Marketing Research: A Marketing Strategy Case Study with Inari Arctic Cosmetics
(2020)
The topic of the thesis is to study an international market. The report is a case study based on a luxury Finnish/German start-up skincare company Inari Arctic Cosmetics. The company already has presences in the international ...
Expansion of the Carrot Kitchen App to London Case Company: Carrot Revolution Oy
(2020)
Childhood obesity is considered one of the most serious public health challenges globally for the 21st century. There are several factors that contribute to its increase, and one of them is children’s unhealthy relationship ...
The Benefits of Guerilla Marketing
(2021)
The purpose of this thesis is to give an overview of the concept of guerilla marketing. Additionally, this thesis describes its application within the marketing mix and its instruments and informs about the benefits that ...
The Stage Gate Model in Product Development: Case PAL Finland Oy
(2021)
In business, there are too many failures that relate to product development. The significance of successful product development cannot be overemphasized. In particular, the medical industry can benefit from comprehensive ...
Analysis of Limbic® Types in Finnish Company X Compared to Germany
(2023)
This thesis examines Finnish Company X’s new marketing tool, Limbic®, that could be used to divide its customer base into seven more defined groups. The necessity for this research came from the want to implement the same ...
VIETNAM AS A POTENTIAL MARKET FOR STARTING A BUSINESS – CASE STUDY: IMPORTING FINNISH BERRY POWDERS
(2020)
The aim of the thesis is discovering the potential of the Vietnamese market for the case company, AmyBerries Home, in importing Finnish berry powders from the company BERRYFECT in Finland. The research shows a general view ...