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Risk Management in Tendering: A Case Study of Oy Arbonaut Ltd
(2021)
Risk management is essential in tendering and project management. With a reliable risk management method, companies can become more resilient to any level of complexity or unpredictability. A robust process could ensure ...
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)
This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ...
MARKET POTENTIAL FOR 360-DEGREE PHOTO AND VIDEO AND VIRTUAL REALITY SERVICES IN MOSCOW – CASE COMPANY: 360FINLAND Oy
(2020)
The thesis provides a market research of 360-degree photo and video and virtual reality services in
Russia, in particular Moscow. The aim of the study is to figure out the potential of the Moscovian
market and furthermore ...
Business model for an online clothing store in Finland
(2020)
This thesis aims to create a business model for an online clothing store in Finland, named Poppy T&J. The main focus is to study existing business models of the fashion industry as a reference to develop Poppy T&J’s business ...
MARKETING STRATEGY FOR ATTRACTING RUSSIAN CUSTOMERS. CASE: LIETSU HOTEL.
(2020)
Lietsu – is a brand-new boutique hotel, that is located in the city of Joensuu. Russian tourists form one of the biggest shares of visitors of Joensuu. The city is located near the Russian border, which makes it easy to ...
Title: Vietnam kindergarten education industry research and Touhula’s possibility of expanding to & developing in Vietnam
(2019)
The project’s aim is to investigate the kindergarten industry in the Vietnamese market to discover the possibility of Touhula expanding to and developing in this market. The research will support the company in understanding ...
THE GROWING POPULARITY OF CHINESE SMARTPHONES IN THE NEPALESE MARKET
(2019)
Smartphones are one of the most popular electronic devices, and the use of smartphones is increasing all over the world. Nepal is not an exception. The availability of the different brands of smartphones has been prominent ...
Attracting Chinese Tourists to Finland
(2020)
The aim of this thesis is to research development of Chinese outbound tourism market and buying behavior of Chinese tourists. The target of this research is to define the best ways of attracting Chinese tourists to the ...
A Market Expansion Research for F&B Distribution Agents in Ho Chi Minh city, Vietnam: Importing Valio Oddly Good® through Brand Image
(2020)
In a highly competitive business environment, customers’ evaluation of the brand image of the product (Valio Oddly Good®) is critical for food and beverages (F&B) firms’ survival. While there are numerous studies on brand ...
Marketing of Services with the Silver Economy Generation
(2019)
This thesis is a marketing related thesis as a part of the larger Silver Economy Project.
For the first time in history, older people make up a proportionately larger portion of the population in total. The “baby ...