"branding" - Selaus asiasanan mukaan Opinnäytetyöt

    • Revitalizing rural areas in Finland through branding : Case: Artmerkut 

      Ala-Olla, Lara (2019)
      This thesis examines branding from a rural branding point of view. It concentrates on the design perspective of building a brand, but also scratches the surface of creating a brand strategy and brand communication plan. ...
    • Value of expert branding in improving company capability 

      Mämmi, Keijo (2019)
      The purpose of the development project was to investigate how the reputation of an expert influences a company's performance and to identify the strategic requirements for the development of expert reputation development. ...