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CASE STUDY: SMAVA GMBH - The search engine results ranking of an advertisement in relation to its effectiveness
(2019)
The purpose of this study was to understand if the case company should aim to have its advertisements in high positions on the search engine results page to improve the effectiveness of its advertisements.
Research question: ...
Creating an Effective Price Match Email Marketing Plan: Case Company X
(2019)
Comparing prices between companies offering the same products or services is easier than ever before due to the advanced digital opportunities available. The use of the price match policy, companies matching their product ...

