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Developing Marketing Practices Based on Consumer Behavior. Case Company: Shiseido Group Vietnam
(2019)
Shiseido Group is a well-known Japanese multinational company founded in 1872. It develops skin care, hair care, cosmetics, and fragrance products. Shiseido Group has been promoting its brands and products in Vietnam since ...
SUSTAINABLE FASHION INDUSTRY: Why do we need a switch towards conscious consumption?
(2019)
Notoriously, fashion industry is one of the major polluters to the environment, and it is also among the leading industries contributing to the modern slavery. Fashion industry and fast fashion system in particular are ...
SUSTAINABILITY TREND IN THE FASHION INDUSTRY: CONSUMERS’ POINT OF VIEW
(2019)
Because sustainability is a modern mega-trend, it is influencing almost all aspects of people’s lives. As the fashion industry is currently the world’s second largest producer of carbon emissions, second only after oil, ...


