"Grönlund, Susanna" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
-
Cultivating customer advocacy by stimulating the most critical touchpoints : Case of ALSO Finland Ltd
Grönlund, Susanna (Kemi-Tornion ammattikorkeakouluLapin ammattikorkeakoulu, 2012)This thesis focuses on touchpoint management and the objective is to cultivate customer advocacy by improving the most critical touchpoints between the case company and its customers. The objective of the research is to ...
