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Rovaniemi Destination Image to Vietnamese Millennial Travellers
Rovaniemi is on the way to becoming a well-known Christmas and winter-themed destination amongst the Vietnamese. In recent years, it has attracted more Vietnamese Millennial travellers. Rovaniemi has valuable tourism ...
The Power of Emotional Marketing : Case: Visit Lapland Tours
In such a modern world with high technology, business brands are competing with each other in order to attract a wider range of customers and retain them. Social media plays a crucial role in distributing information on ...
CREATING CUSTOMER-CENTRIC EXPERIENCES: Winter Activity for Chinese Tourists in Rovaniemi
Visit Lapland Tours Ltd is a destination management company, freshly established in 2018. The company remains in the process of building a firm foundation regarding market research as well as product development. This ...