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Collection and Use of Customer Information in Tourism Product Development: Case Villi Pohjola - Eräsetti Wild North
(Rovaniemen ammattikorkeakouluLapin ammattikorkeakoulu, 2011)
The purpose of my thesis was to find out how customer information is collected and used in product development at Villi Pohjola – Eräsetti Wild North. I also viewed the company’s meeting customers’ characteristics and ...