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The Power of Emotional Marketing : Case: Visit Lapland Tours
(2020)
In such a modern world with high technology, business brands are competing with each other in order to attract a wider range of customers and retain them. Social media plays a crucial role in distributing information on ...
Experience Economy: Designing Memorable Tourist Experiences (Case: Cam Uyen Hotel)
(2020)
It is vital for hotels to create and yield meaningful experiences, which could generate a wide range of benefits for hotel businesses such as tourists’ loyalty and positive reputation. The focus of this research paper is ...
Development of Brewery Tour Experience : Case Pyynikin Brewing Company
(2019)
Pienpanimot ovat hiljattain lisänneet suosiotaan Suomessa, mikä on johtanut pienpanimotuotteiden markkinaosuuden kasvuun. Panimokierroksilla pienpanimot voivat sitoa asiakkaat tiiviimmin brändiinsä ja tarjota autenttisia ...
Development of Hotel Services for Family Travellers to Improve Customer Experience Case: Original Sokos Hotel Arina, Oulu
(2020)
The objective of thesis was to find out the current situation of additional hotel services, who are the hotel customers and how the hotel services should be developed in order to improve the customer experience in the ...