• Pricing Strategies and Customer Retention : The Case of Airtel (T) Ltd 

      Ndyamukama, Gibson; Machibya, Magdalena (Tampereen ammattikorkeakoulu, 2013)
      This Bachelor’s thesis was done under the consent of Airtel (T)Ltd with a major purpose of finding the correlation between pricing strategies and customer retention. This came about after a long term observation of ...