KoulutusalaOpinnäytetyötLiiketalous, hallinto ja markkinointi
Viitteet 241-260 / 879
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Improvment plan of customer relationship management for Mediakanava
(Kymenlaakson ammattikorkeakoulu, 2012)This thesis deals with customer relationship management (CRM). It has become one the key factors when companies are trying to get better understanding of their customers and to develop relationships with their customers. The ... -
Increasing Brand Awareness for a Born Global Through Social Media Marketing
(Kymenlaakson ammattikorkeakoulu, 2016)Increasing the brand awareness and recognition among the consumers is one of the most important steps for a start-up, operating in the global business environment, where the competition is intense and risks are high. The ... -
INCREASING SALES IN AN APPAREL STORE, CASE: TURN_UP LTD
(Kymenlaakson ammattikorkeakoulu, 2015)This thesis focused on studying of the retail concept in two dimensions: on-store and online. The TuRN_up Ltd. Company, based in Vologda, in Russia is a start-up apparel retail business, which strived to improve its sales ... -
INFLUENCE OF MARKETING LOGISTICS ON THE CONTAINER TRANSPORTATION BY ROAD-, WATER- AND RAILWAYS IN EUROPE
(Kymenlaakson ammattikorkeakoulu, 2010)The central idea of the thesis is to reveal and analyse the appearance of marketing logistics in the world of transportation, in particular when implemented by three main ways of hauling containers: road, rail and water. The ... -
INFLUENCE OF MICRO-FINANCE ON BANGLADESH RURAL PEOPLE
(Kymenlaakson ammattikorkeakoulu, 2013)KYMENLAAKSON AMMATTIKORKEAKOULU University of Applied Sciences International Business Bangladesh is a rising country ... -
INITIATING CULTURE OF LEADERSHIP IN A LOGISTICS COMPANY
(Kymenlaakson ammattikorkeakoulu, 2010)This study deals with a challenging and regionally critical phenomenon, namely, human resource development (HRD) in a multicultural logistics workplace. The study can be seen as an exploration of what happens when Eastern ... -
Innovointiprosessin oppiminen virtuaalisessa oppimisympäristössä, case InnoSpiraali -kurssi SecondLife -ympäristössä
(Kymenlaakson ammattikorkeakoulu, 2010)Yrityselämässä voidaan tunnistaa muutos. Yritykset ovat avaamassa omia prosessejaan myös ulkopuolisille tahoilla ja ne verkostoituvat. Pienemmillä yrityksillä on mahdollisuus toimia kansainvälisillä markkinoilla verkostojen ... -
INTEGRATED MARKETING COMMUNICATION PLAN FOR “BEYOND THE COVER” SEASON 6 : A Book Cover Design Contest
(Kymenlaakson ammattikorkeakoulu, 2016)This paper contains major findings to support the case company in the planning process of “Beyond the Cover Season 6”. The main concept of this study applied integrated marketing communications (IMC) theory and planning ... -
INTEGRATION OF THE INTERNATIONAL STUDENTS OF KYMENLAAKSO UNIVERSITY OF APPLIED SCIENCES INTO THE LOCAL SMEs
(Kymenlaakson ammattikorkeakoulu, 2009)ABSTRACT Internationalisation and integration are important components of development policies and strategies in almost all types of companies. Each unit and team in a company is affected by the trend towards globalisation, ... -
Intercultural communication in business between China and Arabic countries : Case company: Zhejiang Lianmei Co., Ltd
(Kymenlaakson ammattikorkeakoulu, 2012)Intercultural communication plays a very important role in international commercial intercourse. China and Arabic countries both have a long history and unique culture. With the process of globalization, the contact between ... -
Intermodaalikuljetukset Kouvolan logistiikka-alueella
(Kymenlaakson ammattikorkeakoulu, 2015)Tässä opinnäytetyössä kartoitettiin Kouvolan logistiikkaalueella sijaitsevien yritysten intermodaalikuljetusten nykytilannetta. Työn tavoitteena oli selvittää, mitkä yritykset käyttävät näitä kuljetuksia ja sen jälkeen ... -
Intermodaalikuljetukset Suomessa
(Kymenlaakson ammattikorkeakoulu, 2012)Opinnäytetyön aiheena on intermodaalikuljetukset Suomessa. Intermodaalikuljetuksilla tarkoitetaan kuljetusta, jossa kuljetettava tavara on koko ajan samassa kuljetusyksikössä ja kuljetukseen käytetään vähintään kahta eri ... -
Intermodal Freight Transportation of Foreign Trade Cargo (Case: Transportation of Elite Cars from Italy to Russian Federation)
(Kymenlaakson ammattikorkeakoulu, 2015)The objectives of the study were the determination of the optimal route of cargo delivery (elite sport cars) from Italy to Russian Federation by using the intermodal transport. The relevance of this study lies in the fact ... -
International Marketing plan for Sorvi Team Oy Limited: A case study of Garage Countdown
(Kymenlaakson ammattikorkeakoulu, 2011)The aim of the thesis was to compose a marketing plan for Sorvi Team OY Ltd, Kotka. The case company’s objective is to enter into European market and expand its market. This thesis will help the Case Company to enter ... -
International Marketing Plan of International Sibelius Festival 2015
(Kymenlaakson ammattikorkeakoulu, 2013)The purpose of this research was to help prepare an international marketing plan for Lahti Symphony Orchestra’s International Sibelius Festival 2015. To achieve this, the research examines marketing of events and marketing ... -
International Networking for Wellspring International Bilingual School Saigon
(Kymenlaakson ammattikorkeakoulu, 2014)This thesis gave an overview of networking phenomenon and focused on building proposal for networking practices for the commissioner – Wellspring International Bilingual School Saigon. As international networking becomes ... -
International User Acquisition Processes of Mobile Games
(Kymenlaakson ammattikorkeakoulu, 2015)This thesis is about the user acquisition of mobile games, more specifically marketing them in different regions of the world. The main research question was “How to successfully market to different parts of the world from ... -
Internationalization plan for Russian FRP product
(Kymenlaakson ammattikorkeakoulu, 2014)Development through internationalization is one of the main tasks each company sets for itself. The presence of domestic products on foreign markets allows the company to increase its awareness and significantly increase ... -
Internet-markkinoinnin kehittäminen yrityksessä : Case AutoPro
(Kymenlaakson ammattikorkeakoulu, 2013)Opinnäytetyön aiheena oli autojen varaosa-, huolto- ja korjaamopalveluita tarjoavan yrityksen Internet-markkinoinnin kehittäminen, painottaen erityisesti sosiaalista mediaa, sähköpostimarkkinointia ja hakukonemarkkinointia. ... -
Invoice-kaupan mahdollisuudet kauppakeskus Veturissa
(Kymenlaakson ammattikorkeakoulu, 2014)Opinnäytetyössä käydään läpi verottoman matkailijamyynnin eri muodot sekä kerrotaan matkailun erityispiirteistä Suomessa ja Kouvolassa erityisesti venäläismatkailijoiden näkökulmasta. Opinnäytetyön tutkimusosuudessa on ...



















