"Hannula, Anne" - Selaus tekijän mukaan Opinnäytetyöt
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BRANDING AN ATHLETE AND CREATING STRATEGIC SPONSORSHIP CO-OPERATION RELATIONSHIPS – CASE CARINA KETONEN
Hannula, Anne (Kymenlaakson ammattikorkeakoulu, 2009)This thesis deals with sponsorship co-operation relationships and with the branding of an athlete and aims at answering the following research questions; “How to create successful wide-ranging sponsorship co-operation ...
