"Hoang, Trang" - Selaus tekijän mukaan Opinnäytetyöt
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INTEGRATED MARKETING COMMUNICATION PLAN FOR “BEYOND THE COVER” SEASON 6 : A Book Cover Design Contest
Hoang, Trang (Kymenlaakson ammattikorkeakoulu, 2016)This paper contains major findings to support the case company in the planning process of “Beyond the Cover Season 6”. The main concept of this study applied integrated marketing communications (IMC) theory and planning ...
