"Qin, MoShi" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The impact of influencers on young people’s buying decisions
Qin, MoShi (2020)Influencer marketing is growing at a fast rate and more companies are collaborating with influencers to promote their products and services. The purpose of this thesis is to investigate the conception of influencer and ...