"apparel" - Selaus asiasanan mukaan Opinnäytetyöt
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Greenwashing and Fast Fashion: An International Comparison and Reflections on the Future
(2021)This paper is about greenwashing in different countries with a focus on the fast-fashion industry. The countries used for comparison are Finland, France and Germany. The purpose of this paper is to find out if there are ... -
Storytelling as a marketing tool : Case Study Chanel
(2021)The purpose of this study was to indicate how storytelling influences consumers of the luxury brand Chanel. Storytelling is a marketing tool that tells the story about the brand in order to attract and retain customers, ...

