Haku
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Supply Chain Management in Fast Fashion
(Metropolia Ammattikorkeakoulu, 2008)
The global textiles, apparel and luxury goods market had total revenue of $3,049.5 billion in 2011, representing a compound annual growth rate (CAGR) of 3.7% for the period 2007-2011 (marketresearchers.com). Clothing is ...
Launching and Marketing a Mobile Game : Strategy and Consumer Perceptions
(Metropolia Ammattikorkeakoulu, 2009)
As indicated by the title, the focus of this thesis is on both launching and marketing a mobile game. It aims to understand the consumer and its perceptions, the optimal marketing mix, and the most efficient way of launching ...
EU Single Market : The evolution of the European Single Market
(Metropolia Ammattikorkeakoulu, 2008)
The purpose of this study paper was to define what is the EU Single Market in theory, how it began and to compare it with the current reality. Problems achieving political objectives in the 1990s. Also, what it has turned ...
Oil Discovery in Ghana : A blessing or a curse?
(Metropolia Ammattikorkeakoulu, 2008)
Oil discovery has been of economic benefit to most developed countries while it has brought curse to the economies of most developing countries. The difference, upon investigation in this thesis, was of the managerial ...
Customers' Loyalty & Brand Experience : Branding Strategy to Successfully Approach Consumers' Minds and Promote Customers' Loyalty: Generating the “Brand Experience”
(Metropolia Ammattikorkeakoulu, 2009)
Branding is one of the fundamental aspects in order to achieve brand success. Effective positioning and communication strategies lead to a higher competitive advantage. The brand represents a guarantee, a trustful relation ...