"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-20 / 21
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A market research of Finnish consumer perception of Chinese pure tea
(2024)Although coffee is the most popular hot drink in Finland, tea still has a development trend in Finnish culture, especially in the context of increasing consumer demand for natural, organic and healthy products. The purpose ... -
British Home Comforts in Finland via UK Internet Shopping Sites- A Web Guide
(2019)The purpose of this thesis was to determine the shopping behaviour of Brits in Finland, comparing to the general theories of consumer buying behaviour and associated cultural theories. The thesis starts with the ... -
Consumer Behavior of League of Legends Players
(2023)The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The ... -
Consumer Behavior of Young Finns Towards Second-Hand Clothing
(2024)Given the growing concerns about global warming and environmental concerns this thesis looked into the growing trend of second-hand clothing consumption among young Finns as a sustainable alternative to fast fashion with-in ... -
Consumer Behaviour in China's Pet Food Industry
(2022)This thesis seeks to understand the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market, by examining four factors of consumer behavior. The purpose of this thesis is also to ... -
Consumer perception towards new natural cosmetic products in Finland (Moroccan Argan Oil)
(2020)The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by ... -
Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities ... -
Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ... -
Customer expectations in order to increase the sales in the case company
(2023)The Thesis is for case company Itämarket. It is Asian grocery shop at Rau-ma centrum. It sells food items from countries like Turkey, China, Vietnam, Japan, Sri Lanka, Thailand, India etc. Most of the regular customers are ... -
Factors Affecting Customers' Choice Of A Local Fashion Brand In Vietnam. Case Company: Nosbyn
(2020)This bachelor thesis was conducted as a consumer behavior research in fashion industry in Vietnam. The necessity of the thesis resulted from case company Nosbyn’s desire in collecting information on the current buying ... -
Ilomantsi as a destination for German-speaking tourists
(2021)Germany is the second largest tourism market for Finland, which makes it an attractive market for Ilomantsi. Further, Switzerland has been a steady growth market and Austrian interest in Finland increased as well. These ... -
Influencer Marketing and its Impact on Consumer Behavior: Instagram Influencer in the Fitness Industry
(2020)The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, ... -
Online Marketing For The Event Company “Producer Center Fashion Style”
(2024)Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page ... -
The consumption and attitudes of protein supplements among young adults in Finland
(2021)The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ... -
The fascination of virtual skins and consumers buying behaviour in Counter Strike Global Offensive
(2022)The objective of this thesis was to find out the fascination of virtual skins in Counter Strike Global Offensive. What are the thriving factors in buying, selling or trading? The market for skins is massive and unknown ... -
The Impact of Instagram Influencers on Customer Purchasing Decision for Beauty Products
(2023)The use of mobile devices and social media has rapidly increased over the years and people tend to research almost everything from online. This is the perfect opportunity to businesses to corporate with influencers in ... -
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ... -
Unisex clothing market research
(2023)This thesis researches the history and marketing of unisex clothes and the best ways to approach the style in which it should be handled. The idea originated from the authors own life experience and changing attitudes ... -
What do young Belgians and Finns expect from eco-friendly clothing?
(2022)The main objective of this thesis was to understand whether there are differences in consumption between young Belgian and Finnish consumers with regard to eco-friendly clothing. Indeed, the consumption behavior can vary ... -
What motivates participation to a culture event: market research for Jyväskylä Festival
(2022)The objective of the following thesis was to get an understating of the motivations and expectations of the customers of the Jyväskylä Festival. The author conducted market research of the customers of Jyväskylä Festival ...



















