"corporate strategies" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern ... -
Choosing Market Entry Mode to Sweden; Case Company ToimijaNet Oy
(2024)This bachelor’s thesis was conducted as a case study-based research with the objective of suggesting a recommended entry mode for the case company of ToimijaNet Oy to expand its operations to a new market in Sweden. The ... -
Content Marketing in Sports Small & Medium Enterprises
(2021)The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ... -
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...



