"digital marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Case study on use of Social Media Marketing in four English football clubs – one from each league
(2021)Abstract In the footballing world, digital marketing has evolved a lot and has made football clubs prioritise social media marketing more than ever before. The aim of this thesis was to understand on a deeper level ... -
Content Marketing in Sports Small & Medium Enterprises
(2021)The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has ... -
Creating a business model for a digital marketing company
(2021)This thesis concentrates on creating a business model for a digital marketing company, covering all the essential aspects of planning a business. This is a project type of thesis with a practical implementation. The ... -
Creating a podcast series for marketing
(2023)This thesis presents the implementation and evaluation of a four-part podcast series tailored to the Olu Bryki Raum brewery. With the growing popularity of craft breweries and the increasing interest in beer culture, ... -
Digital Marketing Plan for the Case Company "Thien Thuong Trading - Manufacturing Co., Ltd"
(2021)This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and ... -
Digital Marketing Strategies for Increasing Sales Revenues : Case: Airisto Marina
(2022)The thesis aims to create a Digital Marketing Strategy that can increase sales revenue for Airisto Marina. The main objective is to analyze the current situation of the company and what digital marketing tools can be used ... -
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group). The ... -
How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market
(2021)The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the ... -
Instagram and TikTok Marketing Gorkha International Travels and Treks
(2024)The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the ... -
Instagram Channel Development Case Study Visit Espoo
(2021)This project-based thesis is focusing on Instagram channel development for destination marketing organization Visit Espoo. The purpose of this thesis was to transform the @visitespoo Instagram account into a user-friendly ... -
Integration of Large Language Models in Marketing and Business Processes
(2024)This study focuses on the integration of Large Language Models (LLMs) in marketing and business processes, evaluating their efficacy in optimizing marketing strategies, enhancing consumer engagement, and the applicability ... -
Marketing plan of a wooden amplifier: How to promote it?
(2021)What was the objective of your work? The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier ... -
Online Marketing For The Event Company “Producer Center Fashion Style”
(2024)Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page ... -
Social media as a marketing communications tool in health and welfare sector in Finland
(2022)This master’s thesis was commissioned by Kumppania Ltd. Kumppania is a communications agency specializing in the social, health and welfare sector. The author of this master’s thesis is a project manager at Kumppania. The ... -
Social media marketing for graphic clothing business
(2020)The purpose of this thesis was to discover social media promotion tools for online businesses that sell graphic clothing. Also provided a suitable social media marketing guidance. The research’s aim was to clarify the ... -
Social media marketing plan for Pallo-Iirot
(2020)Tämän opinnäytetyön aiheena on sosiaalisen median markkinointisuunnitelman teko paikalliselle jalkapalloseuralle, Pallo-Iiroille ja erityisesti sen naispuolelle. Ongelmakohtana ja käsiteltävänä aiheena on nimenomaan ...















