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Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)
Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ...
