"Akrenius, Siiri" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Online survey study : measuring and comparing Finnish consumer brands' and their co-branded products' brand equities
Akrenius, Siiri (2021)Thesis focuses on studying co-branding, brand equity, and how to measure it on Finnish consumer goods and their co-branded products. The hypothesis is that co-branding will have positive perceptions on brand equity in the ...
