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Exploring the applicable use cases of open goverment data in an advertising agency : case study TBWA\Helsinki
(2019)
TBWA\Helsinki on kansainvälinen mainostoimisto, joka on osa globaalia kollektiivia, johon kuuluu 270 toimistoa 95 eri maassa. Mainosala on 2000-luvulla ollut perusteellisen muutoksen kourissa: uudet mullistavat teknologiat ...
Credibility of bloggers’ posts compared to brand posts: iHerb case : SMM research
(2019)
Due to explosive growth of social media during past years, amount of social media bloggers is also growing. Bloggers with decent number of followers become new advertising channels, alternative to brands’ own social media ...
Catching audience interest and creating brand benefits with sponsored content in online news media : case study Iltalehti & Alma Brand Studio
(2022)
This thesis demonstrates a holistic view on sponsored content published and created in online news media by applying a case study method on a tabloid media Iltalehti which operates one of the most visited online news media ...
Business podcast as a tool to promote own content and engage listeners : comparison between the United States and Spain
(2022)
The name podcast was suggested around 2004 for a digital audio file made to download or for streaming. Podcasting has gained popularity, especially in the 2010s thanks to the streaming possibilities and new digital tools ...
Effective B2B marketing through creativity : literature review and current state in Finland
(2022)
B2B-markkinoinnissa perinteiset informaatio- tai opetuslähestymistavat vallitsevat vahvasti, vaikka tutkimukset osoittavat, että myös emotionaaliset ja luovat vetovoimat vaikuttavat yritysostajiin. Tämä opinnäytetyö tarjoaa ...