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Creating a successful service strategy with service design and commercializing methods : a case study
(2019)
A company lives or dies through sales. Sales define the success of the company or its service or product. Sales are usually defined as an objective of the company strategy and at the same time it operates as an engine of ...
Choosing sales channels to scale growth in a SaaS organization : a look at an enterprise mobility management software sales company in growth mode
(2019)
Small and medium sized organizations around the world are increasingly adopting cloud software solutions, taking advantage of the benefits of these products and implementing them into various business processes. The shift ...
Customer Experience in B2B Virtual Sales Meeting
(2021)
Since March 2020, B2B customer meetings have faced major changes, as the sudden Covid-19 pandemic caused face to face meetings to move into a fully virtual world. Customers as well as salespeople have both had to learn new ...