"Bangura, Abdul Salam" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

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    • Changing attitudes of consumer with marketing communication 

      Bangura, Abdul Salam (Savonia-ammattikorkeakoulu, 2011)
      This thesis focuses on finding out how to change consumer attitudes and on examining consumer behavior. Marketing communication is a wide concept and its tools are used to persuade the con-sumers. Companies need these tools ...