"Chang, Mengjia" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Research on Market Readiness for Fashion Brand Entry into Shijiazhuang : Feasibility Study of H&M Company Entry into Shijiazhuang Market
Chang, Mengjia (Savonia-ammattikorkeakoulu, 2011)The purpose of this study was to find out whether the Shijiazhuang City in China is a proper market for H&M. This thesis introduces the H&M Company, the situational analysis of the relevant market, and the attitude of ...
